About Us
Welcome to Chris Johnson Leadership Services, your trusted partner in driving business success.
Built in the Field. Proven in Business. Now Helping Home Service Business Owners Win.
Before coaching business owners, Chris Johnson was one.
Chris didn’t start in a boardroom or behind a desk, he started by building and running Rivertown Pro Wash, a real home service business with real crews, real customers, real sales pressure, and real consequences when things went wrong.
Missed estimates meant missed payroll.
Poor communication meant unhappy customers.
Weak leadership meant the owner carried everything.
If you’ve lived that reality, you’re in the right place.
The Problem We Lived First
Running Rivertown Pro Wash revealed a hard truth most owners experience:
Working harder doesn’t automatically create growth.
The work was there.
The demand was there.
But without clear leadership, confident sales conversations, and repeatable systems, growth felt chaotic and exhausting.
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Like most home service owners:
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Sales were inconsistent
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Team performance depended on constant oversight
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The business relied too heavily on the owner
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Growth came with more stress, not more freedom
That’s when everything changed.
The Shift: From Operator to Leader
The turning point wasn’t more hustle it was clarity.
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Chris began focusing on:
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Leadership standards instead of constant supervision
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Sales conversations built on trust, not pressure
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Systems that created consistency instead of guesswork
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Accountability that didn’t require micromanaging
As Rivertown Pro Wash grew, one thing became clear:
The problems weren’t unique, they were universal in the home service industry.
And other owners were asking for help.
Becoming the Guide (Why This Company Exists)
Chris Johnson Leadership Services was created to help home service business owners skip years of trial and error.
We exist because too many great owners:
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Feel stuck despite working nonstop
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Know something needs to change but don’t know what
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Carry the weight of the business alone
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Have skills but lack structure and clarity
We don’t coach from theory.
We coach from experience.
What Makes Our Approach Different
We don’t offer hype, generic motivation, or corporate strategies that don’t fit the trades.
We work with real service businesses, pressure washing, HVAC, plumbing, electrical, landscaping, roofing, cleaning, and more and focus on what actually drives results.
🔧 Sales That Feel Natural
Sales doesn’t have to feel awkward or pushy. We help owners and teams close more work through confident, clear conversations customers trust.
🧱 Leadership That Scales
We help owners shift from being the bottleneck to building leaders inside their business creating accountability without burnout.
📈 Systems That Create Freedom
Growth shouldn’t trap you. We help build simple, repeatable systems so the business runs without everything depending on you.
Our Simple 3-Step Plan
We make growth clear and actionable:
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Clarify What’s Actually Holding You Back
Not symptoms.... root causes. -
Build a Custom Growth Roadmap
Focused on leadership, sales, and execution. -
Execute With Accountability
Coaching, structure, and support that turns plans into progress.​
Who We Serve
We work with:
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Home service business owners
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Owner-operators ready to scale
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Leaders tired of chaos and inconsistency
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Businesses ready for structure, not shortcuts
If you’re willing to lead differently, we can help you grow differently.
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What Success Looks Like for Our Clients
Our clients experience:
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Higher closing rates
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Stronger team execution
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Clear leadership standards
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Predictable growth
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More freedom and less pressure on the owner
Not overnight.
Not by luck.
But by leading with clarity and discipline.
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Ready to Take the Next Step?
You don’t need another idea.
You need clarity, structure, and a guide who’s been there.
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👉 Book a Free Strategy Call
We’ll help you identify what’s holding your business back and map out the fastest path forward, no pressure, just clarity.
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Rivertown Pro Wash was built in the trenches.
Chris Johnson Leadership Services was built to help you lead your business out of them.